AFEW

Anette Elfrida is a Copenhagen-based Creative Director working across concept design, identity, space and objects. She shapes strategy into distinctive, curated visual expressions - from brand identities and spatial concepts to AFEW bespoke furniture and objects. Her approach is simple: everything should stand out for a reason, and every tiny detail within a frame matters. At DesignDays.Berlin, she shaped the visual direction of the blue, green and pink communicative dots and she is behind the creative direction and set design of the ontime PR Showroom.